Scholl, another old brand. It's never easy to keep a brand evergreen and usually brand and line extension is the way to go where new products can meet new needs and new trends. That's is also where the trouble comes from. Scholl means comfortable scandals and foot care. Now that it has high high heels ? Although these shoes are said to come with comfortable sole padding, the link with its brand equity is rather weak. Also it is stepping into the bigger, competitive market of fashion where design, variety and fast pace is the name of the game. I'm worried that Scholl may not have the marketing muscle it takes to compete in such a market.
Scholl, another old brand. It's never easy to keep a brand evergreen and usually brand and line extension is the way to go where new products can meet new needs and new trends. That's is also where the trouble comes from. Scholl means comfortable scandals and foot care. Now that it has high high heels ? Although these shoes are said to come with comfortable sole padding, the link with its brand equity is rather weak. Also it is stepping into the bigger, competitive market of fashion where design, variety and fast pace is the name of the game. I'm worried that Scholl may not have the marketing muscle it takes to compete in such a market.
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