UA Finance Mortgage TVC

The ads of UA Finance used to be quite good but this one really sucks. My different friends in marketing have talked about this ad for its bad taste. One friend even said that it attempts to imitate the PrimeCredit TVC which uses the old song of 鄭少秋 as the jingle. I don't know whether this is true. In the PrimeCredit TVC, the song, the acting and the singing are parts of the creative idea : an analogy between the company and good friends/brothers who help you when you are in financial difficulty. But in the UA Finance one, it lacks a creative idea. The idiotic singer/present simply sings the message. It's supposed to be funny but in fact it's irritating to most people.

Comments

Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more