Let's not be critical for a change and think about how you would do a print ad for an ice-cream. Like what the tagline says, tasting is believing. The problem is with the difficulty in depicting good taste in a 2-D ad with visual and verbal compositions. Come to think of it, it's almost impossible. Ice-cream, like many other FMCG products, is a low-involvement purchase. The key is to induce trial like what this ad is trying to achieve. Is this ad effective in inducing trial ? I'm leaving it to your judgement.
Let's not be critical for a change and think about how you would do a print ad for an ice-cream. Like what the tagline says, tasting is believing. The problem is with the difficulty in depicting good taste in a 2-D ad with visual and verbal compositions. Come to think of it, it's almost impossible. Ice-cream, like many other FMCG products, is a low-involvement purchase. The key is to induce trial like what this ad is trying to achieve. Is this ad effective in inducing trial ? I'm leaving it to your judgement.
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