Yahoo! search competition

Yahoo! is running this search competition. The more you search on Yahoo!, the higher the chance you can win some prizes. It's a promotion that you don't need to buy anything or spend a penny to win a prize. So what's the catch ? I think it's a good promotion idea that could kill two birds with one stone. On one hand, it could potentially build itself as the search engine of choice against Google amongst the users. On the other, it could promote its search traffic to support the sales of search advertising to advertisers. So literally it is the advertisers of Yahoo! paying for the fabulous prizes.

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