Cafe De Coral's chocolate fountain

The war is still on. Cafe De Coral is really into the fight for more business during dinner time. It launched make-to-order 小菜 in May and now it has another gimmick : chocolate fountain. HK people like trying new things and there is nothing wrong with adding new products, new menus and new gimmicks to attract consumers. But my concern is with the frequency. Fast food business is about fast turnover and efficient operations with standard menus. Whenever new items are added, disruptions are inevitable : IT system errors, staff confusion, stock-outs and so on are common. The more frequently new products are added and changed, the higher the chance for all these errors to happen, ending up with consumer disappointment. Extensions will drive business growth but too many and too frequent would be a potential threat to the image.

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