何嘉麗 in TaiFook Securities' print ad

A reader has chatted with me about celebrity endorsement last night. Here is an example of mis-match. Accuracy and on-target is the key message but what does 何嘉麗, a fencing champion, have to do with security trading ? The link is rather weak. In fact the money for the endorsement could have been better spent on creativity, i.e. hiring a good ad agency to develop a creative solution to convey the message. Speaking of celebrity endorsement, Laura Ries has just happened to talk about it lately in her blog. Check it out too.

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