I guess you must be as puzzled as I am when you see the latest Mannings TVC featuring 馮德倫. We all understand its message : "there are surprises whenever you visit Mannings". I can relate the surprise promise with its promotion offers and unique product assortment. But I just don't know how 馮德倫 playing magic adds value to the communication. The link is pretty weak. I think the big winner of this campaign is 馮德倫. He's a singer, an actor and a director and now we all know he's a magician too. The ad just acts to promote him as very talented person. Nothing more and nothing less.
I guess you must be as puzzled as I am when you see the latest Mannings TVC featuring 馮德倫. We all understand its message : "there are surprises whenever you visit Mannings". I can relate the surprise promise with its promotion offers and unique product assortment. But I just don't know how 馮德倫 playing magic adds value to the communication. The link is pretty weak. I think the big winner of this campaign is 馮德倫. He's a singer, an actor and a director and now we all know he's a magician too. The ad just acts to promote him as very talented person. Nothing more and nothing less.
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