BistroDelifrance print ad


Delifrance was set up as a "grab and go" shop for coffee, pastries and sandwiches but now that it is extended to restaurant business, BistroDelifrance. Never try it and don't know whether it 's good or not. It's not in my consideration set as the brand hasn't got any credentials in "real" cooked food in my mind as a consumer. The food they promote, as in this print ad, is not quite unique. There are quite many restaurants offering similar food at similar price. Coming back to the print ad itself, doesn't it look familiar ? It reminds me of a McDonald's ad I mentioned before.

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