Rexona Win A Date campaign

This is an interesting initiative that matches the theme of the TVC of Rexona. Positioned as the deodorant for women, the gimmicks is about dating these handsome guys. Of course you will need to wear Rexona to "impress" them. Visited its website and the whole thing combines product education, web marketing, consumer data gathering and event marketing. Not a bad idea. Is it appealing to women consumers ? I have no idea as a male animal. Just that when I saw the sweet talks of these guys on the website, they made me「毛管動」. Could any lady reader give some comments, please ?



Comments

Anonymous said…
Maybe content managers of the site has admitted a female's attraction for male's magazines. It's so useful to listen to the male's women talks.
7:27 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more