One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
I have to say that Face Detection is quite an amazing technology. I played with it before and it really worked. You aim at the faces and it frames the faces with squares on the LCD screen. Which brand owns this amazing technology in the mind of the consumers ? Canon. But in fact other DC manufacturers also have the same technology. Which came up with this technology first ? Is it Canon ? That doesn't matter. You win by occupying the mind of the consumers' mind first. Canon is the first one which advertised big about it and gained the market-first image. Other brands have become copycats even if they acquired this technology first. Act fast and spend big if you really want to be perceived as the pioneer.
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