I guess all the banks and financial institutions are quite cash rich nowadays. You just receive telemarketing calls and DMs about their loan products under different names every other day. Seems that the balance transfer for credit cards is one big battlefield. There are
Credit Gain,
Prime Credit,
UA Finance, Dah Sing with a "break up with your debts" campaign and this Wing Hang one featuring 鄭中基. THINK POSITIVE is the slogan saying it can solve all your credit card debt problems in one go. While the THINK POSITIVE platform may be of great potential for advertising loan products, the ad lacks real creativity. There is simply too much focus on the wacky act of 鄭中基. It's funny in a way and you remember 鄭中基 and the slogan but you just don't remember it's Wing Hang that is advertising. This is just because 鄭中基 is not really associative with loan products as well as the brand of the bank. I think it's another case of inappropriate use of celebrity.
I guess all the banks and financial institutions are quite cash rich nowadays. You just receive telemarketing calls and DMs about their loan products under different names every other day. Seems that the balance transfer for credit cards is one big battlefield. There are Credit Gain, Prime Credit, UA Finance, Dah Sing with a "break up with your debts" campaign and this Wing Hang one featuring 鄭中基. THINK POSITIVE is the slogan saying it can solve all your credit card debt problems in one go. While the THINK POSITIVE platform may be of great potential for advertising loan products, the ad lacks real creativity. There is simply too much focus on the wacky act of 鄭中基. It's funny in a way and you remember 鄭中基 and the slogan but you just don't remember it's Wing Hang that is advertising. This is just because 鄭中基 is not really associative with loan products as well as the brand of the bank. I think it's another case of inappropriate use of celebrity. 
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