Wai Yuen Tong has been trying to position itself as the No. 1 expert in traditional Chinese medicines. Interesting that it uses an iconic Kung Fu master to represent the brand. It's a personification approach to say that Wai Yuen Tong is strong and skillful in helping you fight against illnesses. I bet this campaign can build quite a strong image for the brand. It's also great to see that it manages to use the same Kung Fu concept on its product ads like this one. It's visually interesting using Tai Chi/Yin-Yang to spell out the benefit of its hair supplement. My only complaint is the colour combination : the key visual is not standing out enough.
Wai Yuen Tong has been trying to position itself as the No. 1 expert in traditional Chinese medicines. Interesting that it uses an iconic Kung Fu master to represent the brand. It's a personification approach to say that Wai Yuen Tong is strong and skillful in helping you fight against illnesses. I bet this campaign can build quite a strong image for the brand. It's also great to see that it manages to use the same Kung Fu concept on its product ads like this one. It's visually interesting using Tai Chi/Yin-Yang to spell out the benefit of its hair supplement. My only complaint is the colour combination : the key visual is not standing out enough.
Comments
There is another version where McDonalds featured a child with severe burns.
How can they expect to get people’ sympathy at the expense of the less fortunate ones?
This is a complete disgrace !!!