Health supplements are high margin products. That's why they can afford big advertising and celebrities. Like this Nu Pharm bilberry eye supplement, it is retailed at HK$600+ for a pack. Being organic and its French origin are the two unique selling points. However, it's just some concentrated bilberry juice after all and it's profiteering. Are consumers ignorant ? Would they be convinced that it is worth the money ? Health supplement is not medicine. It will not give you immediate effect. So the chance is that people may buy a pack or two to try and give up quickly because of high costs. So I expect this brand will only survive for a short time or remain very niche in the future. In a way it's a reflection of the short-term orientation of most health supplement marketers.
Health supplements are high margin products. That's why they can afford big advertising and celebrities. Like this Nu Pharm bilberry eye supplement, it is retailed at HK$600+ for a pack. Being organic and its French origin are the two unique selling points. However, it's just some concentrated bilberry juice after all and it's profiteering. Are consumers ignorant ? Would they be convinced that it is worth the money ? Health supplement is not medicine. It will not give you immediate effect. So the chance is that people may buy a pack or two to try and give up quickly because of high costs. So I expect this brand will only survive for a short time or remain very niche in the future. In a way it's a reflection of the short-term orientation of most health supplement marketers. 
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