Travel Expert tactical TVC


You don't need a mega production TVC if you have the right strategy to catch consumers at the right time. Chinese New Year is only 2-3 weeks away. The economy is good and more people have some spare money for holidaying in CNY. Like some of my friends, they complain they are not able to book their holidays in this peak season. Now they can turn to Travel Expert to try their luck. It is said that it has reserved enough tickets and hotels for you. Don't know if it can keep this promise or it will charge high premiums. But I'm sure those last-minute holiday makers will seek for its helps.

Comments

Anonymous said…
I Buy my package in Travel Expert and the price is twice of the normal price. How expensive...
3:29 pm
Louis Lau said…
You must be rich !
4:46 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more