Extra White TVC


Extra White brightens up your teeth. That's the single-minded message and benefit of it. It's qualified as a good ad with such a single-minded message. One method of creative process is free association. It's about the search for a surprising association with the product benefit that is simple and would grab audience's attention. In this ad, bright white teeth and waking up a rooster are pulled together : that's how an creartive idea is formed. Tell you what, I have seen an ad selling teeth whitening chewing gum with a very similar idea : a bright light is flashing from a lighthouse at a distance. This bright light in fact comes from the teeth of a couple romancing in it. Is it from india or elsewhere ? I don't remember. Great minds think alike ... really ?

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