In one of my previous posts, I talked about the
「幾乎有阿媽咁好」TVC of 鴻福堂, commenting that there is a lack of support. Just recently I found a vertical half page ad saying that it has won some awards of recognition for owning the original formulations of 8 Chinese herbal teas. There are so many Chinese herbal teas in the market and authenticity is certainly an edge over competition. Just don't know why it stays so subtle with a half page print ad. Such credential can be leveraged to make a bigger campaign for the brand. It also has the potential to get connected back with the 幾乎有阿媽咁好 claim, acting as the support. In marketing communications, we think integration.
In one of my previous posts, I talked about the 「幾乎有阿媽咁好」TVC of 鴻福堂, commenting that there is a lack of support. Just recently I found a vertical half page ad saying that it has won some awards of recognition for owning the original formulations of 8 Chinese herbal teas. There are so many Chinese herbal teas in the market and authenticity is certainly an edge over competition. Just don't know why it stays so subtle with a half page print ad. Such credential can be leveraged to make a bigger campaign for the brand. It also has the potential to get connected back with the 幾乎有阿媽咁好 claim, acting as the support. In marketing communications, we think integration.
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