鴻福堂 print ad

In one of my previous posts, I talked about the 「幾乎有阿媽咁好」TVC of 鴻福堂, commenting that there is a lack of support. Just recently I found a vertical half page ad saying that it has won some awards of recognition for owning the original formulations of 8 Chinese herbal teas. There are so many Chinese herbal teas in the market and authenticity is certainly an edge over competition. Just don't know why it stays so subtle with a half page print ad. Such credential can be leveraged to make a bigger campaign for the brand. It also has the potential to get connected back with the 幾乎有阿媽咁好 claim, acting as the support. In marketing communications, we think integration.

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