AdidasTVC


When brands are similar and products are marginally different, we rely on image advertising to build brands. Nike vs Addidas is the typical example. And thanks to these power brands that invest big in advertising, we still have some enjoyable ads to see. Featuring the China national team members, we see the feeling of togetherness, the heroic power and the memorable moments of the Olympics. It's just a brilliant image ad. Addidas is the official sponsor of the Olympics and with such a powerful image ad, it wins Nike by far, at least in this Olympics year. Wonder what Nike would do. Stay quiet and catch up later ? Maybe. Let's see.





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