肌研極潤化妝水 print ad

"Regardless of the moral issue, dishonesty in advertising has proved very unprofitable." - Leo Burnett

If you are in marketing, you may find yourself stepping on the fine line between kidding your consumers and just "beautifying" what you are selling from time to time. It's Ok to feel that way as that means you still have the consciousness about marketing ethics and you are a sensible marketer with a heart. The fact is that there are so many marketing cowboys out there. Look at this ad, it's not about over-claims anymore. The copies are just jokes.

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