Canon Selphy TVC



Technologies can change consumer behaviour. We now all use digital cameras and the good thing about it is that there is no need to print out the photos and they can be stored on the computers and shared online. Nevertheless, physical photo prints will not vanish completely. Some people still appreciate "real" photos but they are selective of what to print. With this consumer behaviour in mind, there should be growing demand for home photo printers and Canon is investing bigger and bigger in the marketing of photo printers. As the market leader of digital cameras and I bet it will become the leader of photo printers too. Back to the TVC, it parodies with the Korean movie "八月照相館". It's a very good movie but if you haven't watched it before, you can't appreciate the joke in the ad. That's the problem with it.


Comments

Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more