Carnation Hi-calcium Milk Powder TVC

How do you find this TVC ? I will call it a "qualified" ad : key message is clear and supports are there. Yet it's not an exciting or creative ad that is able to grab your attention. Women exercising in gym, it's a very generic imagery for all kinds of products targeting women. Also, high calcium milk can prevent you from osteoporosis. It's not a new news. All high calcium products say the same thing. When product differentiation is marginal, your advertising needs to be more creative to make a difference, grab consumers' attention and build an image for the brand. Let's take some calculated creative risks if you still have some money to advertise for your brand. In advertising, it's more dangerous to be safe.

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