This Porsche Design phone looks cool, doesn't it ? The ad is also kind of cool without any elaboration about its special features like other mobile phone ads. Well, it's meant to keep the myth and for those who are interested and can afford it, they can check it out on
its web (it is well-designed but loads slowly). It does have some interesting design fatures. One bizarre thing is that this phone is sold at 六福珠寶. That's definitely a channel-image mismatch although I'm sure those rich holiday makers from the Mainland will be interested in this phone when they shop jewelries. It's a dilemma between sales generation and image protection.
This Porsche Design phone looks cool, doesn't it ? The ad is also kind of cool without any elaboration about its special features like other mobile phone ads. Well, it's meant to keep the myth and for those who are interested and can afford it, they can check it out on its web (it is well-designed but loads slowly). It does have some interesting design fatures. One bizarre thing is that this phone is sold at 六福珠寶. That's definitely a channel-image mismatch although I'm sure those rich holiday makers from the Mainland will be interested in this phone when they shop jewelries. It's a dilemma between sales generation and image protection.
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