Watsons charity sales




After the Sichuan earthquake, I bet all PR or corporate communications managers would have faced with the same question : should we do anything about it to show to people we are good corporate citizens ? With the expectation that many companies would be working on some charity acts of some kind. The issue has become how to stand out from the crowd. Watsons has chosen to do a charity sales with TV advertising. The purpose is clearly call-to-action and corporate image enhancement. But look, should it donate the advertising money to charity instead ? The more you advertise, the more people would ask this question. If you have not enough media weight, there won't be enough participation. A dilemma indeed. Would it better to use PR all the way through ?


Comments

Anonymous said…
Absoulutely agree. It is a basic basic common sense to go for PR instead of using TVads!
9:38 pm
Anonymous said…
Hello there,

I have a inquiry for the webmaster/admin here at thinknolimit.blogspot.com.

Can I use some of the information from this post right above if I give a link back to your website?

Thanks,
Jack
9:13 am
Louis Lau said…
Sure, Jack.
12:15 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more