Mannings TVC



Over the past 2 years, Mannings has been using different celebrities in its TVC : 馮德倫, 歐陽震華 and now 農夫. In each TVC, the message is different. It talks about "surprise" in one and "growing up with you" in another. Now it's talking about "confidence" in this latest one. Since different celebrities are used each time, there is no consistency in terms of tone and manner too. I wonder whether it is working on some kind of trial and error, searching for the right positioning and advertising strategies. Change of management ? Change of agency ? Perhaps.



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