Citifinancial TVC

Here is the second Citifinancial's TVC of the campaign I talked about in my previous post. Playing with secondary school chemistry and physics in a lab setting, it's quite a creative attempt. Obviously this second one is stronger and easier to understand than the first one. It's a typical situation we are faced with when we manage a campaign with different ads sharing the same platform. One bounds to be stronger or better than another. The more ads you produce within a campaign, the more likely for this to happen. Literally there is no solution to it except producing fewer.