Dah Sing is the most active bank in coming up with cartoon/comic character credit cards. Every launch is pretty much the same with some premiums of the character as welcome gifts. It may be a good acquisition initiative to turn fans of a particular character into its credit card customers. However, the problem lies with how to encourage the customers to spend more with the character card. Unlike other co-branded cards like Citibank/I.T. card offering discount at I.T., character card doesn't really tie with any channel of spending or any long-term benefit for using it. Without those, it's just a credit card for the fans to keep safely in their drawers.
Dah Sing is the most active bank in coming up with cartoon/comic character credit cards. Every launch is pretty much the same with some premiums of the character as welcome gifts. It may be a good acquisition initiative to turn fans of a particular character into its credit card customers. However, the problem lies with how to encourage the customers to spend more with the character card. Unlike other co-branded cards like Citibank/I.T. card offering discount at I.T., character card doesn't really tie with any channel of spending or any long-term benefit for using it. Without those, it's just a credit card for the fans to keep safely in their drawers.
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