Pilot Frixion TVC


Two thumbs up to this TVC. It's a brilliant ad that combines functional and emotional appeals tightly together. I just love this line : 睇得見, 擦得走, 總可以期待一個新開始 ! Erasable pen is not new but the ad really gives it a poetic meaning about its uses. I just have two questions. First, who is the agency ? Second, how many pens does it need to sell to justify the production and media ? I assume these pens are not too expensive and the market is not so big ... well maybe I shouldn't ask and just enjoy the ad...

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