Citibank Octopus credit card TVC



Citibank has just launched a co-brand card with Octopus. It's such a logical combination of both payment methods and it sounds so convenient to use the rebates by Octopus from the credit card spending. As for the TVC, the style of execution has somehow masked up the storyline which is supposed to explain the benefit of the card. You will just need to pay full attention to the ad to tell what is happening. Trouble is consumers seldom sit tight and watch an overloaded ad.




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