A min-size PC. It's not a bad
strategy to position it for young lady users. Unlike guys, they usually don't need high PC
performance. This little box will do the basics like
Facebooking,
MSN, You-Tube-
ing and so on. The price is quite attractive too. Although the positioning
strategy seems right, the advertising strategy is a flop. Advertorial allows us to put as much information as we want to and it's always tempting to fill out the whole page. In this case, there are just too many technical details that girls don't really understand and care about. I think it can go for a more lifestyle approach instead.
A min-size PC. It's not a bad strategy to position it for young lady users. Unlike guys, they usually don't need high PC performance. This little box will do the basics like Facebooking, MSN, You-Tube-ing and so on. The price is quite attractive too. Although the positioning strategy seems right, the advertising strategy is a flop. Advertorial allows us to put as much information as we want to and it's always tempting to fill out the whole page. In this case, there are just too many technical details that girls don't really understand and care about. I think it can go for a more lifestyle approach instead.
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