Circle-K TVC


While 7-Eleven wins with distribution, Circle-K tries to get a share with differentiation. Circle-K has come up with a new platform, 轉出新鮮感, since last year (please refer to my previous post). This TVC is a follow-through from the previous campaign. In terms of strategy, it uses product assortment of Japanese snacks to attract consumers and support the 轉出新鮮感 platform. You can imagine it's a very campaignable platform if Circle-K continuously brings in new exciting products. Over time, it may be able to get consumer to switch from 7-Eleven which is just a convenience store nearby. It's quite a solid strategy indeed.


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