Coke TVC




After the hype of the Olympics, Coke has just resumed advertising based on the basic strategy it adopts for a long time - associating with eating as the way to extend usage and the breadth of awareness. The message of this TVC is as clear as the previous ones : Coke adds colours to your meal. Yet I find it runs into relevance issue in a way. The setting is a family dinner at home. Mum would of course love her kids to enjoy the dinner she cooks but she must also want them to drink more soup she makes, rather than Coke. Coke doesn't seem fitting in such occasion.

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