Maxim's print ad

What is advertising ? Here is a textbook definition : "Advertising is paid persuasive communication. It uses nonpersonal mass media to reach broad audiences to connect an identified sponsor with a target audience". In other words, advertising is a waste of money if people do not know who the advertiser is. That points to the importance of branding in an ad. Look at this ad from Maxim's. It's a pretty good ad but the branding is so weak with a small logo at the top left-hand corner. What a waste...

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