Nokia has launched a series of print ads lately and there seems to be a change of advertising strategy. In the past, individual campaigns are devised for individual handset launches. Now that this series of ads are more thematic with an attempt to position Nokia as an all-round multi-media phone brand. In the ads, less focus has been put on trumpeting the functions and features of individual handsets. On the contrary, the handsets act as the support collectively to substantiate the multi-media positioning. The ads are colourful and attention grabbing. Not a bad try at all.
Nokia has launched a series of print ads lately and there seems to be a change of advertising strategy. In the past, individual campaigns are devised for individual handset launches. Now that this series of ads are more thematic with an attempt to position Nokia as an all-round multi-media phone brand. In the ads, less focus has been put on trumpeting the functions and features of individual handsets. On the contrary, the handsets act as the support collectively to substantiate the multi-media positioning. The ads are colourful and attention grabbing. Not a bad try at all. 
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