Hutchison broadband



Now it's Hutchison's turn to try to steal some share of the broadband business from PCCW. Speed and offer are the selling points. Nothing special in terms of the message and the execution is not quite creative too. Look, if we have a generic, me-too message to communicate, the more it takes a creative ad to communicate. At least creativity would get your message to be heard. By the way, have you noticed there is a twist of branding in the ad ? A 3 logo is place next to the 和記寬頻 brand name. It's trying to say something about indoor and mobile broadband integration like Netvigator Everywhere too ...

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