Minute Maid TVC

Minute Maid is the orange juice brand of Coke. If I'm not wrong, this brand was only avaialble at McDonald's before. Orange juice with pulps is not a new product idea. Pokka has the same thing for a long time ago. Yet it doesn't matter as the younger generation doesn't know Pokka Pulp Orange Juice anyway. It's dated. Now that Coke is putting the investment behind this brand with such a clear unique selling point, I'm worried about the impact on Mr. Juicy. Comparatively, Tropicana still has a stand as being the 100% freshly squeezed orange juice. How about Sunfill ? Another brand of orange juice by Coke ? Wonder if it will be phased out.

Comments

Anonymous said…
I just wonder why Eason Chan is chosen as the "spokesman" when he has been "speaking" for soooo many products... how many brands one can recall from this celebrity? or vice versa, when you see Eason Chan, does minute maid pops up in mind?

personally, I totally buy the consistent campaign of TaoTi by Andy Lau, all-around adaptation of the same celebrity!
5:25 pm
Louis Lau said…
I would agree that Eason Chan is over-used by too many advertisers. He was in the ads of Ribena and various products of GSK, BRAND'S, McDonald's, to name a few.
10:09 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more