P&G official retailer TVC




Parallel imports represent price control problems and channel conflicts. So for all MNCs, fighting against parallel imports is an important agenda. Getting rid of parallel imports at sources is not easy at all even though we know who the parallel importers are. After all, HK is a free port and it's not illegal to bring in parallel imports. Try to stop parallel imports at the source countries ? most of the time it just ends up an empty talk topic in the regional meeting agenda. Seems the only way out is what P&G do : working at the consumers' end. Will that get rid of parallel imports completely ? Not really. There are still price-conscious consumers buying parallel imports but at least it suppresses the demand and show the parallel importers that P&G is serious in the fight.

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