Ronalds Mcdonald House Charities TVC



If you watched TV lately, you wouldn't miss this campaign. The teddy bears are designed by 5 different artists and with any purchase, you can redeem one at HK$20 for charity. It's a pretty good CSR idea while you can drive some sales at the same time. The role of the TVC is of course call-to-action and let people know that McDonald is doing some good for the society. It's 1'15" long and there are cut downs. When I first saw it, my reaction was : that's quite costly. Would it be better to put that kind of money to the fund ?


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