京都念慈庵TVC

About a year ago, I heard that 京都念慈庵 trying to recruit a good brand guy to take of the brand. Yes, brands with long history need to be injected with fresh ideas and professional way of brand management to sustain. Like in the case of 京都念慈庵, it has been taking quite a lot of initiatives to keep the brand up-to-date like new products and ad campaigns. Although this latest TVC is not too creative per se, you can just appreciate the clarity of the message, the production value and the smooth director's treatment. The fact is that not too many local brands believe in investing in producing good ads. Some of them are just indulged in using celebrities at best. Seems 京都念慈庵 is one of the exceptions.