必理痛特強傷風感冒丸TVC

If you ever pay attention to the ads of Panadol, you would find that all of them are really along the same track. Although the scenarios are different, the storylines are all the same : problem-solution-payoff. Even the music is the same everytime too. Such problem-solution-payoff concept is very typical in advertising especially for FMCG. If we produce all ads according to the same formula, yes, we can achieve consistency and yes, we can build brand image with repetition. Nevertheless, Panadol has been using the same formula for different products. I just find it hard to distinguish among them even as a consumer.