UA Finance TVC




This ad of UA Finance is kind of funny and the message is clear. We can understand its intention of getting more business by extending to the SME loan business. Just that UA is known for personal installment loans for credit card balance transfer, it is felt that there is misfit between the brand and the product it is advertising. There are other banks that have been owning "SME loans" in the mind of consumers already like Heng Seng and HSBC. What is its edge over the bigger guys in this arena? Be it easier approval or lower interest rates, at least it could have given some reason why in the ad.


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