李錦記 TVC

A follow-up on the post of yesterday. Advertising is about what to say and how to say it. It's important to think of a single minded benefit message about our brand and then we search for a creative way to say that message. The Tefal ad is a good example. Another way is to come up with a jingle to sing out whatever you want consumers to know about your brand. Use of jingle was once popular in the past and there are so many classics that we heard and remember. It's not a "clever" way of advertising but the advantage is memorability.