McDonald's promotion again


New food item + Soft-Hard to advertise + redemption for fluffy dolls designed by Soft-Hard. Although the theme is Chinese New Year, the formula is pretty much the same as many other promotions of McDonald's over the years. Isn't it boring for the consumers and the marketers who organize the same thing all the time ? i still remember a teddy bear redemption was organized in November and in-between, there was the launch of fish finger and double filet-o-fish. Is it too frequent ? Can they really generate consumer excitement any more ?



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