Tefal TVC

Judging creative is not a difficult task if we know what kind of creative ideas are put on the table. It is the creative idea that translates the desired message into an attention grabbing and memorable ad. There are limitless creative ideas. The only way is to see more and it's about self-learning. Whenever you see an ad, try to think what the key message and the creative idea are. Like this Tefal ad, the key message is simple : the best non-stick pan and it uses a bizarre demonstration of the product as the idea. Not so difficult, isn't it ?

Comments

Anonymous said…
I just feel curious why to use such seems to be hard action"jump off from the chair" to deliver the message like "will not stick on the pan".If the pan designs to against sticking, why needs such high level of violence to attain the purpose?
1:42 am
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