Colgate 360 TVC




Colgate 360 is giving away free personalized tooth brush with your name engraved on it. Sounds quite innovative as the first impression but come to think of it, is it motivating enough for consumer to buy more ? One prime objective of consumer promotion is to drive incremental sales within a limited short period of time. Or sometimes we do promotion to build brand image. But would giving away personalized tooth brush contribute to brand equity ? It seems to me it's neither here or there.

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