Bonaqua campaign

Watsons and Bonaqua are the two big brands in the packaged water market. I would have thought they are close competitors, neck and neck in terms of market share. Both brands have been quiet without any sizable campaign in recent years. It's interesting Bonaqua unveils its top selling position with this new campaign. Will consumer buy more Bonaqua when they know it's the No. 1 brand water ? I wonder. I also wonder how Watsons will react. Let's see.

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