War in the Boardroom

Just read a blog article of Laura Ries (daughter of Al Ries who is the pioneer of the positioning concept). She has an interesting viewpoint about what a good marketer is :


As marketing professionals, Al and I spend way too much of our time trying to sell our ideas to top management. Meetings often turn into boardroom battles between marketing on one side and management on the other. On many occasions, we have lost these battles and have the scars to prove it.

So we tried to figure out why marketing and management always clash? And it occurred to us. They don’t understand each other because they think differently.

What makes a good chief executive? A person who is highly verbal, logical and analytical. Typical characteristics of a left brainer.

What makes a good marketing executive? A person who is highly visual, intuitive and holistic. Typical characteristics of a right brainer.....


Click here to read on. How do you find out whether you are left- or right-brainer ? There is a little test in her blog. Check it the test too.

Comments

Anonymous said…
quite good article... thx for sharing.. but can i ask for some readings that you can recommend to us that we can learn more about marketing communication?
12:51 pm
Louis Lau said…
You can read the blog of Laura Ries : http://ries.typepad.com/ries_blog/

In there, you can find the details of books written by Al Ries and Laura Ries. I have read most oif them.
6:56 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more