Bupa TVC



This is the third TVC of Bupa I write about. You can revisit the previous one here : "no need to pay" and "no added premium". In each ad, it talks about an unique feature of its medical insurance plan. In this one, it's about the extra coverages on chronic diseases. Introducing the unique features one at a time is clever as each ad is single minded enough. I'm sure such strategy will get Bupa as the medical insurance expert into the mind over time. Use of humour will also make its ads stand out. Yet I have a small concern about using humour to talk about cancer which is a terminal disease potentially. It's not something people want to joke about and it could be a turn-off. Humour is a two-edged sword and we should handle with care.



Comments

Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more