Panadol TVC

Is this an endorsement or a testimonial ? Let's not try to define it with textbook definitions. I only know that it takes someone credible, someone who can connect with consumers. In either case, we can use an expert, a professional, a celebrity or "person on the street". An organic farmer is not any one of them to speak for a pain killer. Medicinal residue may be a concern for people taking medicine and I can see the attempt to connect natural nature of organic farming with the natural discharge of medicinal residue. Yet the link is way too weak to be credible.