Canon EOS 500D TVC


Advances in technologies have made digital photography widespread in a very fast pace. The pace of penetration is even faster than mobile phone. It's not uncommon for people to own more than one digital cameras nowadays. DCs are now smaller, lighter and cheaper with a lot of different functions. There is another stream of development where people are trading up to DSLRs which allow more creativity and sophisticated pictures. In the past, DSLRs were expensive and perceived to be the gears of professional photographers or the toys of more mature male users who can afford it. Competition drives prices down. Starter's models of DSLR is sold at something HK$5,000-6,000 with lens and so more people can afford it. Who are the target consumers ? This ad has told you : younger users, aged 20-30, primarily females. It reflects what is going. If you go to those photography hot spots in HK, you will see more and more young ladies using DSLRs taking pictures. It's not a guy's toy anymore.

Comments

wildcard said…
It's also trying to show it how easy to use this camera (eg. elderly lady, teenager)
4:05 pm
Post a Comment

Popular posts from this blog

Giordano's frog

Image
One student asked me why Giordano re-uses its frog logo from ages ago. I said I know don't know. Really ! Giordano is a value-for-money brand. If it prints its logo onto the T-shirts and jeans, be it the frog or anything that says "Giordano", will sales increase ? Probably not. Giordano is a brand you wear but you don't want to admit. It's not a brand like Nike or LV that can uplift your image after all. So if it puts the frog back onto its product, there may be adverse effect on its sales. I haven't visited its store at the time of writing but according to its website, it hasn't added back the frog to its products. I wouldn't do that either. So what is the point of having the frog back in its print and advertising materials ? To remind us of its good old days ?
Read more

HKET fan page

Image
Ask yourself as a FB user or a user of any social media : under what circumstances would you share a page, a video or any news ? Either you find it useful or funny for others to enjoy. So in this case, if you don't find the HKET page useful, you just won't share it. Would such lucky draw boost the number of people sharing the page ? Some people may be attracted but I suspect most of us won't really bother. Try paying people to become a fan of your page ? You will need to pay more. LOL
Read more