New Heineken TVC




Heineken was once the leading import premium beer brand in HK and it has been losing ground to Budweiser and Blue Girl. If you take a look at the ads it has aired over the years, you will see they are quite inconsistent and lack a single-minded proposition. Of course, we can't blame its down trend on advertising alone. There could be more reasons. The TVC it airs recently is funny and it generates a lot of talkabouts. It's an ad that puts smile on your face but the problem is still with the message. Men love beer (Heineken) as women love fashion. It doesn't say anything unique that ties with what Heineken wants to stand for. Imagine this ad can be any brand's ad in fact. Having said that, I still enjoy the ad.

Comments

wildcard said…
Take a look at this one, "Bavaria spoofs Heineken walk-in-fridge"

http://www.youtube.com/watch?v=pcm9oGBrNKA&eurl=http%3A%2F%2Fm30plus%2Eblogspot%2Ecom%2F2009%2F07%2Fblog%2Dpost%5F09%2Ehtml&feature=player_embedded
5:52 pm
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