Vita Chrysanthemum Tea TVC

Just managed to dig out a Vita Chrysanthemum Tea which was aired about a month ago. If you compare with the VLT TVC we talked about yesterday, you will see the target audiences of both ads are similar and both messages are about taste but they have different tone and manner. Tone and manner of advertising would shape brand personality in the mind. Consistency is the name of the game. One brand, one voice. It's not easy for Vita to manage the brand though. It just has too many extensions and SKUs.




Comments

Joicee said…
This TVC ranks the TOP in my mind among the recent drinks TVCs! Simple, easy to understand and to the point but not hard sell at all (like those "wah, very tasty!"). What more, really happy to see TVC without celebrities - if one cannot make good use of the celebrity, better not to burn the money :)

I think Vita really did a good job this time, clear and unique image for 3 different product lines.
4:30 pm
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